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In a move to bolster e-commerce sales, BeallsFlorida.com has selected Coremetrics to replace its Web analytic software.
The financial value of the deal was not disclosed.
Laura Thorpe, a Beall's e-commerce executive, says Coremetrics provides a package of services that will help the company meet its online goals.
"Coremetrics is the only vendor that demonstrated a willingness to build a partnership," says Thorpe.
San Mateo, Calif.-based Coremetrics is a leading provider of on-demand Web analytic and precision marketing solutions. The company services more than 600 brands.
Joe Davis, president and CEO of Coremetrics, says the company is pleased to add Beall's to its portfolio.
"We serve more top Internet retailers than any other Web data provider," says Davis.
